Launch to a crowd, not to crickets.
A hosted pre-launch waitlist page for sites, apps, tools, drops, anything with a launch date. Referral mechanics that move fans up the line when they invite friends, WhatsApp + email capture, launch-day blast, and a free listing in the public Launches directory that sends you borrowed traffic on day one.
- ✓ Live in under 5 minutes
- ✓ WhatsApp capture, native
- ✓ Paystack pre-orders on launch day
Sample Kitchen — Jollof Box
Launching Saturday 12 noon · Lagos only
Prelaunch mockup — what your subscribers see on their phone and on a browser.
Pre-launch for sites, apps, tools, drops, anything with a launch date
Your launch announcement should not die in an inbox.
Foreign waitlist tools collect emails nobody opens, bill you in dollars, and assume your audience is on Twitter. Three things always go wrong before launch day.
Email open rates are honest
Typical email open rates sit around 20% — your launch announcement lands in spam while your fans are busy in their WhatsApp groups. A waitlist only works if people see it.
Foreign tools bill you in dollars
International WhatsApp + email routes to a +234 number can cost multiple local rates, billed in USD. Unit economics get harder before you've even launched.
DND silently eats your reach
Many Nigerian numbers are on Do-Not-Disturb. Tools without DND-aware SMS routing can show a "delivered" dashboard while time-sensitive messages quietly fail to arrive.
A waitlist that messages, ranks, and sells — in naira.
Everything a foreign tool does, plus the parts they struggle with locally: WhatsApp delivery, referral mechanics tuned for group sharing, and a built-in deposit so hype turns into cash on day one.
WhatsApp-first signups
One-tap join via a wa.me link, a no-code landing page, or a QR. Position updates, drop reminders and "you're in" messages go out on WhatsApp — where your buyers already are.
Referral leaderboard built to share
Every fan gets a unique link. Refer friends to jump the queue and unlock launch-day perks. Pre-written share copy for WhatsApp status, groups and Broadcast — where Nigerian word-of-mouth actually happens.
Paystack & Flutterwave pre-orders
Don't just collect interest — collect deposits. Convert your top fans into paid pre-orders the moment you drop, with cards, transfers, USSD and mobile money settled to your Nigerian account.
DND-aware delivery
SMS fallback designed to route across MTN, Glo, Airtel and 9mobile — including DND-enabled numbers — so your countdown reaches the phone, with real delivery reports.
Drop analytics & fraud filter
Sign-ups, referral velocity, top sharers, conversion by source. Built-in fraud filtering keeps fake referrals off the leaderboard so rewards reach real fans.
No-code or embed anywhere
Spin up a branded waitlist page in minutes, or embed a form on your Selar, Paystack Storefront, Webflow, Carrd or WordPress site. CSV export and webhooks whenever you need them.
A public list of what's launching in Nigeria.
Every Prelaunch waitlist gets a free listing in our public Upcoming Launches directory. Browse by category, join the ones you care about. The directory sends new waitlists traffic on day one.
"Being in the directory made our launch feel real. People we'd never paid for found us, joined, and referred friends. The first 200 signups were organic."
Goal — borrowed traffic"Customers did the marketing for us. Our top referrer brought in 90 friends. We didn't run a single ad before launch day."
Goal — word-of-mouth growth"Collecting deposits before we produced saved us from over-ordering. We knew exactly how many boxes to make."
Goal — demand you can plan aroundFrom idea to sold-out drop in three steps.
Create your drop
Name your product, set the drop date, define reward tiers (early access, discount, free gift), and pick your WhatsApp number. Get a shareable link and embeddable form — no developer, no code.
Let fans climb the queue
People join on WhatsApp, get a referral link, and share it in groups and status to move up. The leaderboard does the marketing for you while you sleep. Fraud filter keeps it honest.
Open the gate & get paid
On drop day, message the queue in order, take Paystack deposits, watch interest become revenue. Reward your top sharers and start the cycle again.
Start free. Pay when your list grows.
Naira pricing with no FX markup. WhatsApp & SMS credits billed transparently at local rates.
Hustle
- 1 active waitlist
- Up to 150 subscribers
- WhatsApp signup & landing page
- Referral leaderboard
- 100 WhatsApp credits/month
- Free listing in launches directory
Drop
- 5 active waitlists
- Up to 5,000 subscribers
- Paystack & Flutterwave pre-orders
- DND-aware SMS fallback
- Custom domain & remove branding
- 3,000 WhatsApp credits/month
Scale
- Unlimited waitlists
- 50,000+ subscribers
- API, webhooks & team seats
- Advanced fraud detection
- Priority WhatsApp BSP routing
- Dedicated launch support
Everything you'd ask before launching.
Why WhatsApp instead of email?
Do I need a WhatsApp Business API account?
How do referral rewards and the leaderboard work?
How are payments handled?
What about numbers on Do-Not-Disturb?
Is the free plan really free?
Be first to launch on Prelaunch.
Pilot is free for the first 50 brands. Drop your details and we'll set up your waitlist page, your referral mechanics, and your directory listing within 48 hours.
🎉 You're on the list! We'll WhatsApp you within 24 hours to set up your drop.
No card required. NDPA-aligned data. Built in Lagos.